Discussion on Peet's coffee Essay Example | Topics and Well Written Essays - 500 words

Discussion on Peet's coffee - Essay Example this matter, proper interest of customers is needed because company can attain its marketing goals with the support of professional persons and effective promotional plans. Cause of trends is different for various conditions because people are living with unpredicted financial and social conditions. Same condition is linked with Peet`s Coffee and Tea product as customers can attain this product after attainment of sensational status in the society. In case of trouble, people are unable to buy this product and this scenario is realizable for all humans without any complexity. So, companies should be careful in this matter and they should use proper marketing sources to gain attraction of people as customer to enhance the financial status. There are two common challenges which are faced in market by those firms which are offering already existing products. First challenge is linked with quality matter as it is basic element to enhance the financial power of any firm in the market. Accordingly, second challenge is linked with price adjustment that should be performed with observance of market and other relevant firms. This scenario is helpful to make Peet`s Coffee and Tea products successful in the market. Cash and capital resources should be used for promotion of firm and this technique is the cause of making financial tasks achievable and winning without any reservation. With these resources, companies can enhance attraction level of consumers and this scenario is supportive to achieve success in financial backgrounds without any intricacy in the communal way of life. Concern of latest technologies is sensitive in the present age because this is related with production of favorable results in the social and commercial surroundings. This is fact that Peet`s Coffee and Tea product can be made fame in the market by the use of efficient technological innovations that are reachable for all humans without any complexity. This scenario is realizable with the instance

Employee Performance Evaluation Essay Example for Free

Employee Performance Evaluation Essay Do you have any questions about what is expected of you on the job? Are there any areas that are unclear for you? Being in the practice for more than 13 years, I believe I am performing well as a Clinical Coordinator at _________________. I know well my primary duties not only to the doctors but to the patients as well. Patient flow is one of my main tasks. Therefore, doing it for more than a decade has really helped me learn by heart the task that I am supposed and not supposed to do. Extended duties, in addition, provide me with more skills development. Nonetheless, I still believe that committing to my work as a clinician, to the doctors, and to the patients is my key to being able to perform what is expected of me for this particular job. And I know I have worked hard for that. For me, the most unclear, and also lacking, is the salary increase. I have been in this job for more than 13 years and my salary has been pretty much the same. I love my job, that is why I always work hard for it, but taking into consideration practicality, the standard of living has been constantly increasing and I know I have to keep up with that.   It is quite disappointing that my co-employees and I are not getting fairly regular higher compensation grants. What do you consider to be your most important accomplishment in this review period? Being on the job itself and being able to practice what I love doing is one of the accomplishments that I have gained working here. Being able to be trained by professionals and get me going to my long-term goal of getting into Dental Hygiene program at this community college is a privileged appreciated for me. In addition, higher salary, maybe inasmuch as what I have received last year 2005, provides recognition for me as an employee for the decade or more that I have worked as a Clinical Coordinator. What areas would you like to improve on your performance and how do you plan to do it? What can the doctors or other team members do to help you improve? I have realized the joy and hardship of working as a clinician. At the same time, I get firsthand impressions of the satisfaction of the patients when they know that they are cured or will get better soon. This is one of the pleasures I get working here. That is why I want to be even more productive. However, of course, I, as well as my co-employees, want to be recognized and get rightfully compensative for the dedication we tender as clinical workers. It has always been known that additional compensation always boosts employee morale and encourages them to work better and become more productive and useful. Please tell us about any special accomplishments or projects that you have involved into to improve any aspect of the practice. As mentioned, I have been in the practice for over 13 years. More so I believe I have performed well enough indicated by being able to serve the same industry for more than a decade. As far as I know, I have accomplished what is expected of my performance. Otherwise, I would not have lasted long. In addition, to be able to improve my skills, I practice well at work and really put my heart into what I am doing.   The doctors are continuously training me. And eventually, if given more recognition to pay costs for my schooling, I am planning to delve into a Dental Hygiene program sponsored by this community college to be able to enhance more my skills and become a more productive clinician. Other comments? When an employee violates the rules in the practice repetitively in every category, what action do you take to make sure that the doctors get the respect they want out of the employees? I believe one of my strengths is that I know well what I am doing and that I am confident of what I do as a clinical coordinator. As I have said, being on this job for a lot of years has put me in a position where I am assured of my capabilities, and my potentials. With regards to respect, I believe in the clichà © â€Å"give respect to earn it†. Doctors and employees alike, no matter who is the boss of whom, deserves to be respected and properly treated. This involves complying with the proper and professional orders of the doctors, for the sake of their professional work. And the doctors in turn, give to the employees also high regard for the dedication they put on their works and give them rightful recognition. What are the areas that need improvement? I think, training the new employees, especially the new ones must be given proper attention. It has always been good to start working with much needed meaningful experience. This will definitely improve the clinical employees’ skills and practice them even more making them knowledgeable and more experience when it comes to first hand practice and on the job training. Where do you see yourself in the next year and what steps would you like to take to get there? Probably a year from now, I would be taking one or two classes a quarter, hopefully halfway done with pre-requisites. I will still be working fulltime and hopefully be a super treatment coordinator and become more trained and knowledgeable in diagnosing treatments. Two to three years from now, I hope to finish my pre-requisites and be able to prepare for dental hygiene examinations. But of course, I would not want to leave my work so I will still be working fulltime, probably 38 to 40 hours per week. And about five years from now, I may have completed by dental hygiene program having passed the examination. All these plans will help me not just boost my knowledge and skills, but also gain a higher degree of expertise about my chosen profession or career.

Commentary on poem After The Flood :: English Literature

Commentary on poem After The Flood The poem â€Å"After The Flood† has a slow and steady tempo. The poet created it by not mentioning too many events at once, but slowly, and gives time for the observer to recall – â€Å"I remembered...† and gives his own opinion on the events – â€Å"It had not been a bad rise†¦Ã¢â‚¬  These give the readers a better understanding and a clearer picture on what is happening. As we read through the poem, we have an image of the observer, standing at the ruins of the park, observing carefully what is going on around and describing them in words what he sees and comparing them with the past condition – which was before the flood. The pace of the observer in observing is somewhat unified with the tempo of the poem, so the reader is like ‘following’ the observer and listening to him. After reading the poem, a calm and tense less image of the observer is created in our mind. Phrases like â€Å"The morning it was over†, shows that the observer is feeling calm and believes that everything is over and there is nothing more to worry about. â€Å"I walked†¦Ã¢â‚¬  shows the observer is worried of nothing and walked calmly to the Jersey side. â€Å"It had not been a bad rise† also shows that the observer doesn’t exaggerate on what he sees, but judges it fairly according to his own thoughts. â€Å"I felt I must surely†¦Ã¢â‚¬ ¦ so familiar†, this sort of tell us that the poet is so unworried and have time to recall the past and being a little nostalgic. Line 17-24 shows us the observer comparing the condition of the river presently and during the flood, he is calm and carefully observing the situation and even the sounds around him. The river in this poem is described through comparisons or figures of speech. The observer thinks the river is amazing as its intensity has decreased considerably. The water is described as ‘swollen’; this gives us the image of the water flowing along the river in a rough motion and is forming little waves. It is disordered and dirty. Line 19-20 is a simile where the flowing river is compared to a beast that is sneaking around. It is referred as ‘beast’ as it had created a massive destruction to the place and has ruined everybody’s mood. Now, it is as if the ‘beast’ is tired and retreats slowly, so it is said to be sneaking around. Another role of the river in this poem is to show continuity of life. Though the place had been devastated and the

Bolster Electronics: Dealing With Dealer Demands

Northern Alberta, the oil sands development area surrounding Fort McMurray, is the fastest growing economic area in Canada for several years. Obviously Bolster’s total market share in this area was the highest with one third of the total market share it held national wide. Vickers based in Edmonton, Alberta covered 50% of the local market share and 75% of servicing in that area in spite having a national distributor, National Electronics (National). Also local firms preferred to do business with Vickers than National which has their nearest warehouse in Calgary, Sothern Alberta around 750 Km from Fort McMurray. (Exhibit 1) Neither Bolster nor National had a video system design team in northern Alberta.Since one third of the total market share is concentrated in northern Alberta, it is imperative to have a system design team there. If not it leads to a huge potential loss because there are competitions among the top 4 players who have 15% of the market share each. The managemen t tried to convince National to work in northern Alberta in 2007 but it went vain. At the same time Vickers was well established in northern Alberta, its main office, warehouse and engineering team are in Edmonton with a warehouse and sales team in the proposed oil sands area of Fort McMurray which is a six hours drive from Edmonton.Vickers is in the business for the past 20 years and their salespersons were highly trained and serviced the northern Alberta more effectively than national distributors. This is what the customer exactly wants in terms of good track record and service support in addition to lowest price. They also proved as an effective dealer by taking responsibility of warehouse, inventory storage, engineering expertise and services, relationship with local dealers and end-users, and increasing the Bolster’s business in their area. Hence they requested Bolster a better pricing discount and wanted to be named as distributor.However the major concern for the mana gement is that if a local dealer was given a distributorship it may deteriorate relationship with their national distributors as it does in 2004 when Albright Industries was given a distributorship in order to make up theshortfall of 7% drop in market share and to provide growth in Quebec. Fortunately, last time National’s dissatisfaction disappeared in a long run since they are not competing for the same market.National doesn’t take any leap in past 5 years in doing business in northern Alberta though it was informed about the huge potential of increasing market share. It seems National is not interested in increasing his presence in northern Alberta. Because of technological advancement and increased competition from three other major players it was difficult for Bolster to maintain an overall gross margin of 40% of factory price. In the current scenario if Bolster gives a distributorship to Vickers, it will further affect the financial stability of the company.Thoug h it has a potential to increasing the market share over 90%, if they got distributor’s discount. It will also change the entire distribution channel (a network through which goods moves from the manufacturer to end-users). The distribution cost of each channel plays a major role in selecting the options (Financial Analysis if possible) Customer service is a major issue since industrial video equipment are normally used in harsh environments.So the distributors or dealers should work faster if there was a production stoppage because of the failure of the video equipment for end-users. Since Bolster is more focused on technological development the responsibility lies with the distributors and the dealers. Though Vickers doubled its trained sales team to four, it is not enough to manage the vast area if it was given a distributorship. Even hiring a sales team seems difficult since compensation for the sales team was competitive in the industry.THE PROBLEM STATEMENTHow to handle the Vickers’ request of distributorship such that it has minimum negative consequences?OPTIONS1. Giving Territorial Distributorship to Vickers 2. Giving National Distributorship to Vickers 3. Leave it as a Territorial Dealership 4. Giving only Distributor’s Discount but not DistributorshipCRITERIA FOR EVALUATION1. Relationship with Distributors and Dealers 2. Financial Implications 3. Market Share 4. Customer Satisfaction (Services)EVALUATION OF OPTIONSOption 1: Giving Territorial Distributorship to Vickers If Vickers and National didn’t compete for the same market, then it will not create much dissatisfaction among the management, Vickers and National as it was in 2004, when Albright was given distributorship. If Vickers was given distributorship, Bolster has to give a price discount of 10% it will further deteriorate the financial positioning of Bolster.It is imperative to increase the market share in northern Alberta, since it has a potential of one third of the total market share. Since neither Bolster nor National have the presence in northern Alberta, it is wise to give a distributorship to Victors such that they can capture the 90% of the market share in there. It also helps to improve the customer services extended to the end users, since they have a presence.Option 2: Giving National Distributorship to Vickers If Vickers was given a National Distributorship, it will obviously deteriorate relationship with National because in a long run they are going to compete for the same market.

Latin american woman from 1825

From 1810 to 1825 women were engaged effectively in different wars of independence against the Spanish.   The most recognized women were the Latin American women who were deeply involved in the struggles for independence especially in the struggle for women’s rights in the broadest sense of economic, political and legal.   The women were also credited for the great role they played in redemocratization and economic reconstruction. IMPACT OF SPANISH CONQUEST ON INCA AND AZTEC WOMEN Many Spaniards moved into America because of the reports of gold.   Many people were pressed into ritual slavery in search of gold. Consequently the local overlords grew rich and the natives remained poor.   The continued success of the local overlords led to Spanish conquest in America. Aztec rulers were ruling around 25 million people who were living in large cities administered by elaborate array of military leaders: priests and government officials. There were also village elders who were united through marriage arrangement between their families and other families. â€Å"Chief speaker† was a body of elected representative elders, and it developed into strong emperor figure and was having great powers.   The Aztec system was theoretically meant the empire enjoyed closer ties of divinity and the priest was to select sacrifices required to keep sun shinning and to see rains falling. The priest was also required to maintain order in the society and during the time the sacrifices were being made. (Tompkins, 2001) The Incas were however weakened in regime from factional fighting and diseases even before the sparkles armored.   Emperor Pizzarro’s forces were captured the empire leading to the destruction of the Incas and then the way was open to Spanish enconmediams to take over the Inca and Aztec empires which were found in the gulf of Mexico. The Spaniards persecuted the people in the two empires and their cities were destroyed and were to be replaced by Spaniard cities.   These people faced horrible time in the Spaniards hands because they were massacred purposely or accidentally by transmitting to them European diseases. The Aztec capital of Tenochtitlan was conquered destroyed and the Spaniards build their own capital: Mexico City (just on the site of destroyed Aztec capital). The Aztec and Inca empires were located in the present Gulf of Mexico and by the time they were conquered they were barely a century old.   Both empires were extending over large areas and were having millions of people.   The conquest of Aztecs by Spaniards was due to the epidemics that had affected them while the Incas were conquered through the impact of deliberate infection of European diseases though they were also weakened by internal conflicts. (D’Altroy, 2002) Aztec community is an ethnic group found in central Mexico particularly those who speak Nahuati language.   They achieved a political and military dominance in the parts of Mesoamerica.   While the Inca Empire was on the other hand the largest empire in the pre- Columbia America. (Michael, 1984) Before the invasion and occupation of Mexican Gulf by the Spaniards the Aztec and Inca women were considered to be lesser members of the society.   The Inca women were given the specific task of making the local brew while the Aztec women were empowered in textiles making.   However with colonialism the roles of women changed women were seen to be in the fore fronts to fight against the inhumaniterian activities that were being done by the Spaniards. During colonization the women were having very great levels of uncertainties because this was the time when sexual harassment on women was on the range of rising. They were also used as maids in the houses of the ruling elites.   These mistreatments generated the uprising of women to fight for colonial liberation which they needed more than the men. Colonialism also saw the abolition of indigenous ways of life for example the use of the indigenous trees and plants to cure some diseases and some agricultural seeds which they treasured were abolished. In their role as the primary protectors of the family the Aztec and Inca women saw this as a threat to their royalties they had valued for long time.   They also fought for land rights; globalization and clear cut cultural identity with no job description for males and females in the society. (Michael, 1984) ROLE OF INDIGENOUS TUPI WOMEN The Tupi women were generally described as indigenous women rooted to domestic domains and so they were not able to fulfill institutionalized political and economic roles.   However this was not easy to achieve because in the indigenous Tupi there were distinct gender regimes and gender symbolism were associated with masculinity, this lead to increased war in Tupi society. These women worked hard to see new complementary spaces opening up to them and most of them even fought for colonial liberation from Europe.   They also demonstrated strong desires and complain to survive the criticism and brutality; they also ensured that they adjusted to resist the myriad colonial changes.   Despite the numerous attempts by the colonial governments the Tupi women were able to negotiate for social and political rights for the society. (Miller, 1991) Traditionally Tupi women were restricted to aesthetics alone for instance, they were required to decorate the housed, and they also painted their men to look delightful all over their bodies like birds or waves of the sea.   The women also painted their own legs so that someone seeing them from a distance may think they are dressed in the black worsted stockings. Council of male elders ruled the Tupi tribes to mean that women had no leadership positions in this tribe.   The elders met almost daily and were only addressed by the chief on how to rule the society.   The Tupi also believed in the real supernatural power but they were not having formal organized form of religion.   They believed in spirits and deonoms making their tribes life to be a form of myth, legend spiritual and ceremonial web. The women were entitled to domestic chores and they also participated in agricultural activities with no voice in administration. They were greatly discriminated upon by the men and were not allowed to make any vital decisions but to listen to and follow orders from their men. (Monteiro, 2000) However after colonialism the roles these women changed greatly with leadership style taking different dimensions. The women participated actively in the fight for colonial liberation giving their cultural and indigenous practices new meaning and approach. The women formed different movements to fight for equal representation in the ruling class as well as liberalized roles for both genders. They wanted an end to the work specification according to gender that had been there in olden days and was also magnified by the Spaniards during colonialism. This is because during the fight for colonial liberation the Tupi women realized their potentials to rule and do other duties better than the men. Their roles eventually changed but they maintained one provision of domestic needs and services mostly decoration of their bodies and houses using traditional approaches. Bibliography D’Altroy, T. (2002), the Incas: peoples of America. Blackwell publishers. Michael, D. (1984). Mexico: From the Olmecs to the Aztecs (ancient people and places) Miller, F. (1991), American women and the search for social justice. Hanover university press. Monteiro, J. (2000), the heathen castes of sixteenth century. Duke university press. Tompkins C, Foster D W, (2001), Notable Twentieth Century Latin American women, Amazon, Green wood press.   

Free Essays on Role Of Imprisonment In Great Expectations

â€Å"‘Keep still you little devil or I’ll cut your throat!’ A fearful man, all in coarse grey, with a great iron on his leg.† Early on in the novel Great Expectations, Dickens introduces the concept of imprisonment, a theme that is subtly intertwined throughout the story. In this first part, the man who is speaking is imprisoned by his leg iron. The person being spoken to is imprisoned by the threats of the other. Pip, the protagonist of Great Expectations, and also the person being threatened in the above quote, suffers from imprisonment on a day to day basis. As a child, he has a frightening encounter with an escaped convict. He carries the imprisonment of the many lies and secrets he must keep to himself as a result of this experience. As an adolescent, he has to suffer the imprisonment of his social class. He routinely laments about his chosen career as a blacksmith, since Estella looks down upon his for it. Pip’s â€Å"prisons† are the ones that affect the tone of the book the most. Estella suffers from various â€Å"prisons† as well. Miss Havisham is an obvious one. Miss Havisham totally controls all the thought processes in Esteem’s head. Estella is brainwashed to have â€Å"no heart.† In this way, Estella is also her own prison. Her inability to feel emotions ultimately leads to her downfall. She marries Bentley Drummle because he does not expect her to feel anything towards him. Unfortunately, the marriage is an unpleasant and abusive one. Miss Havisham is in the most torturous prison of all, because it eventually ends up taking her life. Ever since she received that fated letter from her fiancà © at twenty to nine, calling off the wedding, she has never seen the light of day. She stops all the clocks in her house and lays the place to waste. Sitting in the confines of Satis house, she methodically plots her revenge on the male sex by instilling twisted values into Estella as she rears her. Ironically, because ... Free Essays on Role Of Imprisonment In Great Expectations Free Essays on Role Of Imprisonment In Great Expectations â€Å"‘Keep still you little devil or I’ll cut your throat!’ A fearful man, all in coarse grey, with a great iron on his leg.† Early on in the novel Great Expectations, Dickens introduces the concept of imprisonment, a theme that is subtly intertwined throughout the story. In this first part, the man who is speaking is imprisoned by his leg iron. The person being spoken to is imprisoned by the threats of the other. Pip, the protagonist of Great Expectations, and also the person being threatened in the above quote, suffers from imprisonment on a day to day basis. As a child, he has a frightening encounter with an escaped convict. He carries the imprisonment of the many lies and secrets he must keep to himself as a result of this experience. As an adolescent, he has to suffer the imprisonment of his social class. He routinely laments about his chosen career as a blacksmith, since Estella looks down upon his for it. Pip’s â€Å"prisons† are the ones that affect the tone of the book the most. Estella suffers from various â€Å"prisons† as well. Miss Havisham is an obvious one. Miss Havisham totally controls all the thought processes in Esteem’s head. Estella is brainwashed to have â€Å"no heart.† In this way, Estella is also her own prison. Her inability to feel emotions ultimately leads to her downfall. She marries Bentley Drummle because he does not expect her to feel anything towards him. Unfortunately, the marriage is an unpleasant and abusive one. Miss Havisham is in the most torturous prison of all, because it eventually ends up taking her life. Ever since she received that fated letter from her fiancà © at twenty to nine, calling off the wedding, she has never seen the light of day. She stops all the clocks in her house and lays the place to waste. Sitting in the confines of Satis house, she methodically plots her revenge on the male sex by instilling twisted values into Estella as she rears her. Ironically, because ...

Romanticism Literature Review Essays

Romanticism Literature Review Essays Romanticism Literature Review Paper Romanticism Literature Review Paper Essay Topic: Everything Is Illuminated Literature The Sublime is one of the significant notions in the aesthetics of eighteenth century Romantic literature. Critics examine the sublime as elevated thought inspired by awe of the majesty of nature. It is important to realise that the idea of the sublime was not created by the Romantics and although the Romantics did not always agree in the particulars of philosophies and theories, the Sublime was generally agreed to be an attractive aesthetic. It is using hindsight that critics analyse what can be described as the Sublime and so I will assess sources and examine the overall trends. Tintern Abbey (Wordsworth, 1798) is the poets reflection on the sublimity of nature whilst on a visit to the abbey. The poem represents the peak of Wordsworths first era of artistic output and heralds much of the poetry that follows. Like The Prelude themes of pantheism appear as he acknowledges the sublime and nature as dominating mankind fashioning himself as a worshipper of Nature. Wordsworth directly references a sense sublime almost portraying it as an awareness of some spiritual consciousness. He is not able to find harmony in mankind and so approaches nature almost with religious awe. Wordsworth wants Dorothy to remember how much he loved his visit to Tintern Abbey, and so Nature acts as a mechanism for two people to reminisce. This supports Wordsworths ideals that appreciating nature can raise mankind to a height of sublime in a way that society cannot. The poem is written in structured blank verse, and comprises of paragraphs rather than stanzas and it is here we see the development of the conversation poem thought to be invented by Coleridge and Wordsworth. The imagery and language remain consistent through Wordsworths poetry when considering the sublime, adhering to rules he set out in the 1802 preface to the Lyrical Ballads. In this he argued that poetry should be written in the native language of common dialogue rather than the traditional lyrical or poetic dictions of the era. By removing egotistical elements he can offer access to the emotions contained in this particular memory therefore offering a gateway to the sublime. Wordsworths (1805) The Prelude contains further develops theories on the growth of the poetic intellect, whilst also exploring the ideas of the power of nature coexisting with the sublime. Its focus presents a fundamental step into the Romantic Sublime as he examines in his poetry that From Nature doth emotion come, that is why nature can convey moments of serenity or exhilaration. Wordsworth is interested in something that is transcendental and surpasses the senses, this is his understanding of the Sublime. Themes of humanism and pantheism crop up in The Prelude as he acknowledges the natural realm for teaching him to recognise the primacy of mankind. Although it could be argued that a humanist emphasis would make the sublime secondary, it helps to explain his idea that Nature does not possess false or vain conceits but is something to admire for its pureness and meekness. Wordsworth finds everything above a level of mist illuminated by the moon during his climb of Snowdon. He views the mist as a vast expanse of sea and how this replaces the real sea which shows the ability of the mind to dominate over the actual reality. The reformation of the reality into an image shows the creative capacity which puts Wordsworth in touch with the Sublime. Like Wordsworth, Coleridge uses blank verse in The Lime-Tree Bower my Prison (1798) to emphasise the conversational characteristics of the poem which allow for fluctuations in tone. Coleridge is separated from his friends yet is able to relax and accept his lonely situation as it is of a physical not mental condition. The solitary humble bee represents Coleridge working in serene synchronisation with Nature as he appreciates the sublime at work. According to Coleridge, in order for an object to be sublime, it must be considered in its greater context not just as an independent item. It is useful to consider Coleridges opinions on the sublime, as he believed that Nature was only occasionally sublime as there are few entities in nature that are illimitable for instance the sky or the sea. However objects such as mountains, viewed by many romantic scholars as subliminal, are not endless. So it is more of a case in the poem that he focuses on the metaphysical aspect of the sublime found between sky and earth and the aspect of eternity. Alongside Coleridge and Wordsworth, Nature was an important aspect for Shelley in his prose and poetry. As we can see, Romanticist writers believed that nature inspired a terrifying feeling that nature was more significant than mankind could comprehend. The terror came from the realisation that nature was supremely powerful. Mont Blanc (1817:1999) gradually illustrates this and ultimately in the fourth stanza reveals how these emotions work to teach mankind to respect the majesty of nature thus a two sided connotation evoking both awe and terror. Shelley identifies some of the features of nature that combine to reflect the sublime for instance the fields, the lakes, the forests, and the streams. To support the idea that the sublime is elevated over human comprehension, Shelley specifically does not openly mention mankind in his list. As far as Shelley is concerned, humans are irrelevant compared to the power of the sublime. It is interesting to note that Shelley uses enjambment to guarantee that living beings only get a split second thought as the reader must instantaneously continue onto the next line. Living things are placed between Ocean and daedal earth as if to reiterate that mankind is insignificant compared to the majesty of nature. Mont Blanc is a supreme example of the Sublime because Shelley shows that the man could be expunged from the earth in comparison to the everlasting universe. Aidan Days Romanticism (1996) contains a chapter entitled Gender and the Sublime which is a good introduction to the topic of the Su blime. Day reviews shifting opinions of Romanticism whilst placing writers such as Wordsworths work in to the context of philosophical thinkers such as Edmund Burke. Initially this chapter it presents us with a definition of the sublime as an experience of a power that exceeds the quantifiable and usable (Burke, 1757). The chapter contains excerpts from Burkes theories accompanied by Day summarising each of these points. He then goes on to find similarities among Burkes ideas with Wordsworths The Prelude which enables us to see Burkes philosophies put into practice. He quotes extensively from all of his sources meaning it is easy to reference to the primary sources included. The chapter is not a description of the sublime rather a study into the differing opinions surrounding this topic. This makes it a useful start in researching the social and historical context surrounding this aspect of Romanticism. A key element in the romantic sublime is gender portrayal. Anne K Mellors Romanticism and Gender (1993) is a good source to consider the gender conflicts within Romanticism. Mellor discusses the sublime in terms of gender with regards to the masculine and feminine aspects. She notes that traditional feminine qualities are taken over by masculine Romanticism. For instance, typically feminine qualities such as love, mercy and compassion are appropriated by the masculine poets. By Nature being female, the female is erased, she does not have a voice thus does not exist. The tradition of the feminine sublime is found in those women writers who grew up enclosed by immense mountainous backdrops that were openly observed as sublime by Romantic writers. Mellor comments that whilst male protagonists respond to the sublime with a loss of self, women represent it as a blissful experience of shared experience in a nature they gender as female. For the female author, nature is a companion with whom they can share their experiences, as opposed to the male version being distinctly elevated above mankind. Modianas Coleridges Conception of the Sublime (1985) provides a broad study of how Coleridge regarded nature and how he criticised the theoretical and aesthetic vocabularies accessible to him. She also shows how Coleridge strove to bring his idea of the metaphysics of nature in line with his Christian theology. Whilst other writers may have the opinion that Coleridge viewed nature as of little importance compared to Wordsworth, Modiana tries to correct this view. For instance, the German Sublime openly describes the authority of the mind over nature. However even though Coleridge preferred Kants sublime to Burkes sublime, he was not as eager to abandon nature as Kant or to use a confrontation with nature as an egotistical means to affirm the minds power. Thus is a useful chapter to gain a beneficial understanding of Coleridges subtle adjustments of Kants aesthetic theory in relation to the sublime in Romantic poetry. Whilst not mentioning the sublime directly, Wimsatt examines the imagery in Nature presented by eighteenth century Romantic Poets in his essay The Structure of Romantic Nature Imagery (1960). He questions whether romantic nature poetry exhibits any imaginative structure that is a specific counterpart of the subject and by trying to answer this helps us view the sublime in an eighteenth century context rather than modern day. Wimsatt picks up on the theme of Pantheistic Naturalism in Wordsworths Tintern Abbey then considers that God is not mentioned within the poem yet is the text is profound and concerns the spiritual. According to Wimsatt it was a common feat of nature poets to read meanings into the landscapes and beckon profound spiritual experiences without explicit religious statements. It is curious to note that he states Romantic Poetry had fallen out of favour among advanced critics at the time of writing however does not expand on this statement. This is unfortunate as it would be a useful viewpoint on the opinions across the years of the romantic sublime and its contexts.

Octopus Facts

Octopus Facts Octopuses (Octopus spp.) are a family of cephalopods (a subgroup of marine invertebrates) known for their intelligence, their uncanny ability to blend into their surroundings, their unique style of locomotion, and their ability to squirt ink. They are some of the most fascinating creatures in the sea, found in every ocean in the world, and every continents coastal waters. Fast Facts: Octopus Scientific Name: Octopus, Tremoctopus, Enteroctopus, Eledone, Pteroctopus, many othersCommon Name: OctopusBasic Animal Group: InvertebrateSize: 1 inch–16 feetWeight: 1 gram–600 poundsLifespan: One to three yearsDiet:  CarnivoreHabitat: Every ocean; coastal waters in every continentPopulation: There are at least 289 species of octopuses; population estimates are not available for anyConservation Status: Not listed. Description The octopus is essentially a mollusk that lacks a shell but has eight arms and three hearts. Where cephalopods are concerned, marine biologists are careful to distinguish between arms and tentacles. If the invertebrate structure has suckers along its entire length, its called an arm; if it only has suckers at the tip, its called a tentacle. By this standard, most octopuses have eight arms and no tentacles, while two other cephalopods, cuttlefish and squids, have eight arms and two tentacles. All vertebrate animals have one heart, but the octopus is equipped with three: one that pumps blood through the cephalopods body (including the arms), and two that pump blood through the gills, the organs that enable the octopus to breathe underwater by harvesting oxygen. And theres another key difference, too: The primary component of octopus blood is hemocyanin, which  incorporates atoms of copper, rather than hemoglobin, which incorporates atoms of iron. This is why octopus blood is blue rather than red. Octopuses are the only marine animals, apart from whales and pinnipeds, that demonstrate primitive problem-solving and pattern recognition skills. But whatever kind of intelligence these cephalopods possess, its different from the human variety, probably closer to a cat. Two-thirds of an octopuss neurons are located along the length of its arms, rather than its brain, and theres no convincing evidence that these invertebrates are capable of communicating with others of their kind. Still, theres a reason so much science fiction (such as the book and movie Arrival) feature aliens vaguely modeled on octopuses. Octopus skin is covered by three types of specialized skin cells that can quickly change their color, reflectivity, and opacity, allowing this invertebrate to easily blend in with its surroundings. Chromatophores are responsible for the colors red, orange, yellow, brown, and black; leucophores mimic white; and iridophores are reflective, and thus ideally suited to camouflage. Thanks to this arsenal of cells, some octopuses can make themselves indistinguishable from seaweed. Fleetham Dave / Perspectives / Getty Images Behavior A bit like an undersea sports car, the octopus has three gears. If its in no particular hurry, this cephalopod will walk lazily with its arms along the ocean bottom. If its feeling a bit more urgent, it will actively swim by flexing its arms and body. And if its in a real hurry (say, because it has just been spotted by a hungry shark), it will expel a jet of water from its body cavity and zoom away as fast as it possibly can, often squirting a disorienting blob of ink at the same time. When threatened by predators, most octopuses release a thick cloud of black ink, composed primarily of melanin (the same pigment that gives human beings their skin and hair color). This cloud is not simply a visual smoke screen that allows the octopus to escape unnoticed; it also interferes with predators sense of smell.  Sharks, which can sniff small droplets of blood from hundreds of yards away, are especially vulnerable to this type of olfactory attack. Marevision / age fotostock / Getty Images Diet Octopuses are carnivores, and the adults feed on small fishes, crabs, clams, snails, and other octopuses. They typically forage alone and at night, pouncing on their prey and wrapping it in the webbing between their arms. Some octopuses use venom of varying levels of toxicity, which they inject into its prey with a beak similar to a birds; they can also use their beaks to penetrate and crack hard shells. Octopuses are night hunters, and they spend some of their daylight time in dens, generally holes in shell beds or another substrate, vertical shafts sometimes with multiple openings. If the sea floor is stable enough to permit it, they can be as deep as 15 inches or so. Octopus dens are engineered by a single octopus, but they can be reused by later generations and some species are co-occupied by male and female for a few hours.   In laboratory situations, octopuses build dens out of shells (Nautilus, Strombus, barnacles), or artificial terracotta flower pots, glass bottles, PVC tubes, custom blown glass- basically, whatever is available.   Some species have den colonies, clustered in a particular substrate. The gloomy octopus (O. tetricus) lives in communal groups of about 15 animals, in situations where there is ample food, many predators, and few opportunities for den sites. Gloomy octopus den groups are excavated into shell middens, a pile of shells built by the octopuses from prey.   Reproduction and Offspring Octopuses have very short lives, between one and three years, and they are dedicated to raising the next generation. Mating occurs when the male approaches the female: One of his arms, typically the third right arm, has a special tip called hectocotylus which he uses to transfer sperm to the females oviduct. He can fertilize multiple females and females can be fertilized by more than one male.   The male dies shortly after mating; the female looks for a suitable den site and spawns a few weeks later, laying the eggs in festoons, chains which are attached to rock or coral or to the walls of the den. Depending on the species, there can be hundreds of thousands of eggs, and before they hatch, the female guards and cares for them, aerating and cleaning them until they hatch. Within a few days, after they hatch, the mother octopus dies.   Some benthic and littoral species produce a smaller number of larger eggs which house a more highly developed larva. The tiny eggs produced in the hundreds of thousands begin life as plankton, basically, living in a plankton cloud. If they are not eaten by a passing whale, the octopus larva feeds on copepods, larval crabs, and larval seastars, until they are developed enough to sink down to the bottom of the ocean.   An octopus mother fiercely guards her den.   Getty Images Species There are nearly 300 different species of octopus identified to date- more are being identified every year. The largest identified octopus is the giant Pacific octopus (Enteroctopus dofleini), the full-grown adults of which weigh about 110 pounds or so and have long, trailing, 14-foot-long arms and a total body length of about 16 feet. However, there is some tantalizing evidence of larger-than-usual Giant Pacific octopuses, including one specimen that may have weighed as much as 600 pounds. The smallest (so far) is the star-sucker pygmy octopus (Octopus wolfi), which is smaller than an inch and weighs less than a gram. Most species average the size of the common octopus (O. vulgaris) which grows to between one and three feet and weighs 6.5 to 22 pounds. This bioluminescent pelagic octopus is in the Red Sea at night. Jeff Rotman/Photolibrary/Getty Images Conservation Status None of the octopi are considered endangered by either the International Union for Conservation of Nature (IUCN) or the ECOS Environmental Conservation Online System. The IUCN has not listed any of the octopuses. Sources Anderson, Roland C., Jennifer A. Maher, and James B. Wood. Octopus: The Oceans Intelligent Invertebrate. Portland, Oregon: Timber Press, 2010.  Bradford, Alina. Octopus Facts. Live Science / Animals, June 8, 2017.Caldwell, Roy L., et al. Behavior and Body Patterns of the Larger Pacific Striped Octopus. PLOS One 10.8 (2015): e0134152. Print.Courage, Katherine Harmon. Octopus! The Most Mysterious Creature in the Sea. New York: Penguin Group, 2013.  Leite, T. S., et al. Geographic Variability of Octopus Insularis Diet: From Oceanic Island to Continental Populations. Aquatic Biology 25 (2016): 17-27. Print.Lenz, Tiago M., et al. First Description of the Eggs and Paralarvae of the Tropical Octopus, Octopus Insularis, under Culture Conditions. BioOne 33.1 (2015): 101-09. Print.Octopuses, Order Octopoda. The National Wildlife Federation.Octopus Fact Sheet. World Animal Foundation.Scheel, David, et al. Octopus Engineering, Intentional and Inadvertent. Communicative Integrative Biology 1 1.1 (2018): e1395994. Print

To what extent is the personal thinking more reliable than shared Essay

To what extent is the personal thinking more reliable than shared knowledge for decision making - Essay Example Personal knowledge can only be reliable when the objective or the aim is not broad. When an individual is working alone, there would be less of influence in decision-making, making the scenario more comfortable. Again, lone thinking can save time since there would be no need for discussions or consultation. T provides a situation where someone feels settled and can come up with mature conclusion without further influence. However, the knowledge achieved or shown cannot be compared to the extend through which the situation could be if the knowledge was to be shared. For instance, during an examination, the best way to test certain area of thinking is through taking certain task individually. Examiners set tasks to try on levels of personal knowledge, which can only be tested while alone. Therefore, although, knowledge bring out more advantages while shared, it primary structure or basics are related to personal knowledge. Without individual knowledge, there would be poor shared knowle dge. Another example of benefits of individual thinking is that, it would be easier to look at or see the weaknesses and improvise the best strategies to correct those issues. For instance, a tribe, community, society or even a country can only have one leader. Although there are others, basically, the knowledge of that single leader would determine the developments and guidance within the country. The leader serves as the overall and final decision maker. Therefore, the conditions within that specific leadership empire would be determined by final decision of only one person, the leader. Therefore, personal knowledge might be to some extend reliable. However, shared knowledge bares the largest advantage in decision-making. For instance, from the history, people could provide their territories with security and earn rights to live with

Communication Essay Example | Topics and Well Written Essays - 250 words - 1

Communication - Essay Example (Holt) In this modern world where facebook has become famous it can be used as a communication tool keep in touch with the other organizations, departments and other locations. Another important tool of communication is E-mail. The success of the communication also depends on the type of technology being used. For instance if a company comprises of people who are expert in operating computer blogs, wikis and other methods of communication are the best tools to keep the organization well informed. So if the message is not properly communicated the communication will be lost. So before drafting any communication all the elements of communications must be checked. If an organization has to appoint new employees for vacant positions it is better that the organization hire from within their own organization by promoting the employees to a higher position as this will save the labor turnover cost on the other hand it will increase the morale of the employees of the company and they will wo rk more hard to improve their performance from before.. But if employees are to be hired from outside then the interview should be planned. It means that the interviewer should read each applicants resume prior to the interview. His focus should be on the core information desired. For instance, character, personality, work, experience, training, motivation etc. He should be aware of the national and state regulations regarding fair employment practices. Andy Philpot, the author

Human Trafficking Essay Example | Topics and Well Written Essays - 1250 words

Human Trafficking - Essay Example Human trafficking involves the exploitation bit in the sense that people are forced into prostitution, forced labor and receipt of services for no money whatsoever, slavery and even removal of different organs from the body. Children are also being used under the trafficking regimes since they form as the most vulnerable of human beings to attract and thus abduct them from their homes, schools and other areas of attachment. These children are used for begging purposes, in the form of recruitment of child soldiers, as child camel jockeys and as religious recruits for cult purposes. These indeed are the targets of the human trafficking processes and regimes. One must understand that human trafficking is somewhat different from people smuggling. What the difference is indeed is of the fact that in people smuggling, the individuals voluntarily ask the authorities to be sent across ports, in order to make their ends meet. Whilst human trafficking is a wholly different phenomenon since the human being under question does not even know where he is being transported and what will be done to him next. This is a complete case of abduction without letting any of the immediate family members know as to what is going to happen to the individual and what lies ahead for him in the future. In people smuggling, the smuggled person is set free when he reaches the new destination or port while in human trafficking, this seldom is the case. In most of the instances, the individual in human trafficking is enslaved and even the most basic of human rights is not granted upon this individual, let alone other aspects. Human trafficking is indeed full of rubbish stories and false promises which are made with individuals who will eventually be transported across lands, with the parents who do not know what future holds for their young ones, etc. For the individuals who are subjected

International businss Case Study Example | Topics and Well Written Essays - 500 words

International businss - Case Study Example Global market entry strategy requires intensive branding and promotion that would meet the diverse needs of various communities (Donnellan, 2014, pg.150).Besides, sound product, pricing and distribution has been critical in elevating Tommy Hilfiger to status of international firm. In this respect, promotion through global personalities and licensing brand association with great companies does wonders. The greatest challenge most firms may face is standardization across diverse market niches. In this aspect, Tommy Hilfiger has differentiated its products to fit into the cultural differences that cut across its main markets in Europe, America and Asia. Besides, Pricing has to been discriminatory to yield desired goals. Critical assessment of the operation of Tommy Hilfiger portray branding and promotion as standardized across the globed. It is evident that Tommy Hilfiger uses international and local media to promote its brands that captures children and adults in their different gender. From the case study, the company has used global cartoon entity of Disney to promote children ware. This is a global approach since the program provides a common platform for target market in which children and parents are always trapped. Working with Disney artists also explores the strategy of working with other global companies which is viewed as positive Inter-industry Corporation with significant company image boost. Considering the adult wear, Tommy Hilfiger has used global leaders in politics like Clinton, Musicians like Snoop Dog, among other renowned personalities like Beyoncà ©. It is worth to note that the people noted in Hilfiger brands promotion command global acknowledgement in various spheres of lif e (Pride & Ferrell, 2010, pg.328). In that respect, this standardized approach has helped it to cut costs on operation with consequential gain in revenue and public image. In terms of price and product, Tommy Hilfiger took a strategic measure of setting up

Global Law Essay Example | Topics and Well Written Essays - 500 words

Global Law - Essay Example The company named 1plusV had claimed that Google was restricting the utilization of its powerful system especially made to attract advertisers (Kanter, 2011). Basically, the article was highlighting the fact that Google had been accused of promoting unfair competition by unduly restricting trade. Unreasonable restraint of trade is actually a legal issue in business. The right to do business or put up a business has limitations provided by law. One of which is the prohibition against unfair competition. Unjustifiable restriction of a certain trade is one aspect of unfair competition. Established and big businesses are the ones most likely to have this tendency. Some desire to monopolize a certain type of business. They do not want any competitors. These businesses aim to maintain their market position. This is directly associated to business greed. Sometimes, they implement marketing strategies that weaken its new competitors. As a result, the new businesses experience a substantial l oss of profit. It will eventually choose to stop its operation. Governments of the world have been aware of this business reality. Thus, they issue business laws to promote fair competition. The latest accusation against Google can somehow illustrate the issue on unfair competition.

Z302-ch15 Case Study Example | Topics and Well Written Essays - 250 words

Z302-ch15 - Case Study Example 15.2 If one is in charge of the restructuring efforts at Starbucks, rather than imposing the needed changes, which would apparently generate savings for the organization, one would first solicit inputs, comments, suggestions from the employees themselves to determine the best practices and techniques that evidently have been used and proved to be effective in facilitating exemplary service to the customers. By enjoining the employees’ participation, resistance to the proposals for change would be minimized and other suggestions could even prove to be more efficient in cost-savings and revenue maximization for the organization. 15.3 An expansion and venture in China would necessitate being more aware of the cultural facets that are being practiced by the people. A change in organizational structure for Starbucks should therefore incorporate a point-person or management personnel who would be in charge of overseeing cultural awareness and practices which fit the national culture of China. Likewise, if people to be employed in Starbucks stores would be predominantly of Chinese descent, then, relevant inputs should first be solicited from these people to determine which values, norms, traditions, and preferences could be channeled towards the organizational culture and which could be slowly integrated as part of the organizational culture and structure of the home country. These are significant to avoid resistance to change and to ensure smooth transitions to a culture which is significantly different from that of the

Global Law Essay Example | Topics and Well Written Essays - 500 words

Global Law - Essay Example The company named 1plusV had claimed that Google was restricting the utilization of its powerful system especially made to attract advertisers (Kanter, 2011). Basically, the article was highlighting the fact that Google had been accused of promoting unfair competition by unduly restricting trade. Unreasonable restraint of trade is actually a legal issue in business. The right to do business or put up a business has limitations provided by law. One of which is the prohibition against unfair competition. Unjustifiable restriction of a certain trade is one aspect of unfair competition. Established and big businesses are the ones most likely to have this tendency. Some desire to monopolize a certain type of business. They do not want any competitors. These businesses aim to maintain their market position. This is directly associated to business greed. Sometimes, they implement marketing strategies that weaken its new competitors. As a result, the new businesses experience a substantial l oss of profit. It will eventually choose to stop its operation. Governments of the world have been aware of this business reality. Thus, they issue business laws to promote fair competition. The latest accusation against Google can somehow illustrate the issue on unfair competition.

Cyber War Essay Example | Topics and Well Written Essays - 250 words

Cyber War - Essay Example This is proofing to be a threat in 21st century. However, there is one serious risk of cyber war. This threat is an attack of the computer systems by the malware (Gartzke, 2012). This is because it can cripple a country infrastructure with a coordinated move. This means the primary sectors of the economy will fail to perform, and this can lead to unprecedented loss. For example, if the cyber criminals attack power plants, the whole nation could be plunged into darkness (Gartzke, 2012). This mean most of the countries can remain in a position that was there two hundred years ago. This can paralyze a country before the problem is rectified. Huge amount of resources will need to be mobilized to resolve the threat. According to my thinking, the first country to establish a large-scale cyber offensive will be South Korea. This is because the country is heavily dependent on the internet. In fact, virtually all sectors of the economy depend on the latest technological advancements. North Korea, on the other hand, has little to lose, as it is less dependent on the technology (Gartzke,

Nicholas and Absolon Essay Example for Free

Nicholas and Absolon Essay To what extent are Nicholas and Absolon courtly lovers? Nicholas and Absolon both execute elements of the courtly love tradition, though the elements they express differ from each other and from the ideal courtly lover. Both Nicholas and Absolon attempt to use the language of the courtly lover to win Alison. When Nicholas attempts to seduce Alison into sleeping with him, he declares For deerne love of thee, lemman, I spille. At first glance this may appear to be the elevated language of courtly love, with Nicholas revealing to Alison that he loves her so much that if she were to reject him, he would die. Upon closer inspection, however, we notice that his term of affection for Alison is lemman which was often used in medieval times in a sexual context. Furthermore, the word spille can mean to die, though its cruder meaning (and the meaning more fitting with Nicholas physical treatment of Alison in this section) is to ejaculate. Here, the overall impression that Nicholas gives is that he uses the language of courtly love to cloak his dishonourable intentions. Absolon uses the language of courtly love in a different way. He utilises more romantic terms of endearment than Nicholas, such as hony-comb, faire brid and sweete cinamome and at the same time, unknowingly, uses highly unromantic imagery to describe himself. He tells Alison for youre love I swete, creating a very unappealing image of himself sweating for her love. He then proceeds to use many more unappealing images. He declares I moorne as dooth a lamb after the tete, likening himself to a helpless lamb, an emasculating concept, and that he may nat ete na moore than a maide, this time likening himself to a woman. Absolons misuse of the language of courtly love makes him all the more ridiculous, and his affected manner means that the reader has little sympathy for him. Perhaps a lot of Nicholas success in wooing Alison is that he woos secretly, as a traditional courtly lover would. Discretion is paramount, as Alison warns Nicholas that their lovemaking must be privee else if John found out he would kill her. Nicholas, in order to ensure that their lovemaking is secret, formulates an elaborate plan. This highlights his intellect and his cunning, and also reminds the reader of the description of Nicholas at the beginning of the tale, in which he is revealed to known much of deerne love and solas he is experienced in the ways of secret love. Absolon does little to secretly woo Alison. When Absolon sings and plays his guitar beneath Alisons window, he does not take care to do it at a time when John is away. Moreover, John is awoken by Absolons singing before Alison. The fact that John, a jealous husband, does not consider Absolon to be any threat to him is revealing of how others perceive Absolon. He is viewed as ineffectual and harmless. Absolon and Nicholas both use music in their wooing of Alison. Nicholas uses his sautrie to make a-nightes melodie. The next references to melody are when Alison has promised Nicholas that she will sleep with him Nicholas playethe faste, and maketh melodie and when Nicholas and Alison enjoy the revel and the melodie of their lovemaking. In this case, Nicholas music-making is symbolic of his skill and cunning as a lover. In contrast, Absolon plays music on a smal rubible and sings with a loud quinible. The fact that Absolons instrument is described as smal makes it seem unimpressive in comparison to Nicholas gay sautrie. His loud, high-pitched voice is effeminate, the ridiculousness of which is highlighted by the comic rhyme of rubible and quinible.

Business Plan for Restaurant in India

Business Plan for Restaurant in India THAKURS HAVELI is the name of my restaurant which is located at sector-34 in Chandigarh. This is a single unit, large size restaurant that serve or provide a healthy contemporary style food. . The location will be on 34 sec just outside the Chandigarh University and very close to a dense population of the target market. Location which is selected is first on rental basis. After that there is agreement of lease. After when the lease is signed there will be the 3 year of free rent for construction and in that particular course of time start up fund must be raised. After that work is complete Havel restaurant can open and then project can begin. Basically, restaurant infrastructure is a four-storey `building. The ground floor is a fast food junction where you will find Chinese, South-Indian, and American fast food, the first floor is for having lunch and dinner where you can seat with your family and enjoy wide variety of food, the second floor is for Beverages where you will find soft drinks, ice-creams and chocolates with the enjoyment of some games for kids and young ones and the third floor is for people who would like to have hard drinks such as whisky, rum, beer etc. Here you will find food of about 65 countries, new games to play and whiskies at it best. EXECUTIVE SUMMARY As the name of our business is self explanatory that we are one of the best in the business of restaurant not only in Chandigarh but also in India. We have cook of world class that means we select cook from one of the best institution of hotel management so that our customers do not get upset after coming to our restaurant. Here, we provide food of about 65 nations i.e. nearly 1000 dishes either vegetarian or non-vegetarian and as we said earlier we having a bar at the top floor having all types of whiskies, rums, beer etc. COMPANY OWNERSHIP The owner of the company is Ujjwal Galleria, who will handle day-to-day operations of the plan and will work to ensure that this business venture is a success. He will be started this restaurant in 2011, at that time it consists of only single floor but in only 5years he will be grown his restaurant in such a way that able to compete with Indias one of the best restaurants. OBJECTIVES The primary objective of ours is to satisfy customers by our products and services. Therefore we offer a range of packages and services specifically tailored to the needs of each customer. KEYS TO SUCCESS Service our clients needs promptly and efficiently. Maintain excellent working relationships with our staffs such as Managers, Cook and other staffs. Maintain a professional image at all times. CURRENT SITUATION Now days, people are a bit foodies and want to try new and food of other nations too. This is reason why the restaurants becoming so popular in India. Another reason is that people of especially metropolitan cities have a very busy life especially the bachelors who are living away from their home and doing job on cites prefers to eat in restaurants than in their home. This is because they have very busy schedule and they got exhausted after doing job from morning to evening, thus prefers to eat in the restaurants. This scenario is also very common in families as most the family members are busy in their scheduled work in week days and as they got time they used to go to in restaurants to have dinner for a break. Due to this there were many restaurants are being opened in the cities and as a result of which there is so much competition among the restaurants. But despite all such competitions our Thakur Restaurant is able to lead this market in Chandigarh. The all credit is given to Mr. Ujjwal Guleria who made all this possible. INDUSTRY ANALYSIS Several new and innovative technique of cooking is a part of the factor responsible for the growth of restaurants in India. Since the government of India has a policy of liberalization of India today is also a base on the market. According to the survey of the growth of restaurant industry in India is about 5.5%. Many people are also engaged in catering. According to recent survey that was created at the end of 2012, total restaurant in all parts of the world will offer employment to 34.7million people. The fact is the growth of the hospitality industry in India will directly lead to more fast food, because in todays world, young people prefer fast food, not just a fact that the growth of the restaurant is increasing every day. International restaurant opens branches in different parts of the city through the concept of free market and the process of liberization, creating foreign investment. Future of the restaurant is very bright in India. With an increase in the growth in demand from the industry also increased. DESCRIPTION OF THE PROJECT Our restaurant is a single unit, medium size and multiple restaurants that serve or provide a healthy contemporary style food. The restaurant will be located at 34 sec in Chandigarh. Our Mission I give my first preference toward to goal of the firm. I tried my best to achieve this goal. Development and Status This restaurant (Ujjwal Restaurant) was incorporated in October 2005. Mr. Ujjwal Galleria is the first responsibility is to the financial well being of the restaurant. The high level of understanding, attitude and self respect between our staff member and to the customer. The location is only 34 seconds outside Chandigarh University and near large populations of the target market. Location was chosen for the first time on rental basis. Then there is a lease. Once, when the lease is signed there will be three years free rent for the building and in particular, that over time you start the fund should be increased. After it is completed, Thakur restaurant can be opened and then the project can begin. Future Plan If my business is successfully meeting its projection with in 2 year .then after that I would like to created or start for a second location and start making a plan for next unit. Our 7 year goal is to have 5 restaurants in different part of India having a profit of between 10000000 to 20000000. OPERATIONAL AND PRODUCTION PLANS The following operational and production strategies that taken in the Thakur Restaurants. They are: Facilities and Offices This type of plan, I would say for equipment and office, where it is located. The restaurant covers 10,000 square meters, which is around in 34sec Punjab University Chandigarh. New equipment was used and the dining room has been decorated to attract customers. Employee Training and Education In this plan I never make any compromises. Training of all employees should be required. Employees are trained not only work, but also whole concept. There is a cook who wanted to give all the detailed information and also informed of the latest information in fording the industry. Food Production Food production is also an important point in production plan. I will make most food on the premises basis. Kitchen will be very clean and totally furnished. High standard equipment would be used. System Control In this a large amount of money spent in research the quality and integrity of our food. A person is hire who do all this type of research related to quality of food. All this food cost and stock are controlled by the management which is totally computerized basis. PRODUCTION PLAN The following are the Production plan of our restaurant. They are: Our restaurant will offer a large variety of food (Indian, Italian, and Spanish). It also includes a medium scale coffee shop inside it and having a bar at the top floor. Restaurant is divided into three parts Want open a fast food for those who want to eat fast food can sit in this section. Want open for meal (breakfast, lunch, and dinner) those who want to eat this kind of food can sit in this section only. Want open coffee shop and bar or just a room for discussion where people sit and talk with his friend or any one without disturbing other. MARKETING PLAN Our marketing plan is to establish a well-regarded brand name linked to a meaningful positioning. We will have to invest heavily in market to create a distinctive brand image projecting innovation, quality and value. We also measure awareness and response so we can adjust our market efforts if required. Market Need While preparing a market plan we should know the market need. That which type of market we want or need. There are two type of market need that ant to fill. They are: First one is that to make a market that produce good quality food, having cleanliness environment, with a cheap or low rate. Second one it that to take very few time for preparing the order. In modern life we face many problems in the restaurant. The first is that the food is fat and the other is that they take too much time preparing. So keep all this in view I would like a market offering good quality food in less time allows. I would like to add a coffee shop inside the restaurant to open. This is used for all but especially for those who just want coffee after dinner or lunch. Demographics This is used to tell that our business marketing plan focus on the following category: Student = this include the student of schools and different university situated near by age is from 18 to 20. Town worker = this include the worker or person working in a firm. Thus is the largest group. Age is from 35 to 55 Tourist = this is the person who just come with their family for enjoying. This makes good market for us. Age is from 40 to 69. Advertising After that I would like to spend on advertising. As this is only the medium by which we can make our sale or increase sale. If my business running significantly over our sale then it is not require to spent huge amount of fund in advertising. HUMAN RESOURCE PLAN Ujjwal Restaurant is a unique Human Resources Management restaurant that enables the process of acquiring talent, aligning them with organizations goals and leading the transformation, to help your organization take that leap in performance. From automating routine tasks, to generating strategic reports, to giving access to employee related information through self-service, Ujjwal Restaurant does it all. Our key Modules include Performance Management, Training Development, and recruitment, HR Workgroup and Report/Analytics, Payroll, Self-Service. As far human resources plan concerns it is just about how you manages your employees, thus, the management of employees in our business is as follows: In our restaurant, there are nearly 200 employees, including lower to higher level. As we have one Head Manager who manages all the employees in the restaurant so his salary is a bit higher than the any other employee. We have head in each of the branch of the restaurant such as in cooking department, fast food department, and beverage and games department and bar department. We select employees such as cook, managers, bar server etc. who are passed out from good institution and have at least 2 to 3 years of work experience. ASSESSMENT OF RISK The purpose of risk assessment is to identify hazards that could cause harm to the risks that may result from these dangers and take appropriate measures to eliminate or control risks. Significant findings of the risk assessment should be recorded if five or more persons. Risk assessment of cumulative event distribution and can be made when information was received from the contractor, other companies and freelancers working on the site. It will also need to see the site or sites of specific identified risks to visit. The followings are the main risks in the business if the restaurants: There are many competitors in north region such as McDonald, prà ªt fast food, residency, virtual this are the competitor in northern region. McDonald is the one the best competitor for our business. It is having a more than 6 franchisee in the northern region. They spend huge amount on advertising. They take the help of all medium such as radio, television, news paper. They also offering some discount after you make the bill of 400. The reason of risk is fluctuation in the share market. FINANCIAL PLAN Financial planning is a process of formulating objectives, evaluation of assets and resources, assessment of future financial needs and plan to revise the monetary targets. Many elements may be involved in financial planning including investments, asset allocation and risk management. Taxes, insurance and real estate are usually included. There is some important point which I kept in mind while making a financial plan. They are as follows: Growth rate will be moderate, and in smooth running. Sale would like to increase at a flow of 6% per year. 3. Company like to invest in financial plan and not in the. Company (expect it be necessary) Cost of good. Marketing Fees Marketing fees is generally for purchasing the material for production and convert them into finished product. This is also important one we should reserve some amount of fund for purchasing of raw material. Fixed and Variable Expense This fixed and variable expense is also required in our financial plan. As this expense is only determine by when we survey many restaurant after that we taking actual number from this restaurant which we survey. As by this we can know our fixed and variable expense.

A Worn Path :: essays papers

A Worn Path The story  ³A Worn Path, ² by Eudora Welty, tells the journey on foot of an elderly black women, Phoenix Jackson, from her home to the nearest town. She makes the journey to go to the doctor to get medicine for her sick grandson. On the trip, she runs into some trouble here and there with her dress getting caught in the underbrush and old age getting to her. She encounters a big dog that knocks her over, but is soon rescued by a passing hunter. As she gets to town, Phoenix asks a woman to her to help her tie her shoes then, proceeds to the doctor ¹s office. When she arrives there, her memory fails her and she forgets what her long trip was for. The light comes on and she remembers her grandson ¹s medicine. She gets the medicine and the money the nurse gives her, goes and buys a gift for her grandson and sets off for home. In this story, old age and class alienate Phoenix from society. Old age alienates Phoenix from a hunter she encounters on the trail. Age alienates Phoenix from the hunter when he assumes her age enables her to continue her trip to town. The hunter states,  ³Why, that ¹s too far! That ¹s as far as I walk when I come out myself and I get something for my trouble... Now you go home, Granny! ² (Welty, 215) By saying the trip is too far, the hunter shows he does not believe Phoenix can make it to town due her elderly age. When he says  ³... and I get something for my trouble ² (Welty, 215), the hunter infers that he feels Phoenix has no business being out there making the long trip, and there is no reason good enough for her to be venturing that far. The hunter alienates Phoenix because her age by telling her the trip is too far and calling her Granny. Class alienates Phoenix Jackson from the attendants in the doctor ¹s office. As Phoenix walks in the door one attendant says,  ³A charity case, I suppose ² (Welty, 216). Based on appearance alone, the attendant makes the assumption that she was a charity case.  ³A poignant scene at the story ¹s close confirms the reader ¹s suspicion of Phoenix ¹s extreme poverty... ² (Magill, 2432). This scene proves to the reader Phoenix is not very high class. She is automatically assumed to be a charity case and then asked what was wrong with her, implying she does not look very good. Aldridge writes,  ³[In Welty ¹s stories] [t]here are members of racial minorities, the

Justice in Plato’s Republic

Plato Republic presents the concepts of psychic justice and psychic virtue. This is different from what in normally observed as justice and virtue. Thus, when apparently good deeds are ostensibly rewarded, and, correspondingly, evils deeds are punished, that is considered to be justice. But Plato is suggesting that appearances are deceptive, and that true justice and virtue are not so easily recognizable. The matter needs to be considered by essences, not appearances. In this way is derived psychic justice and virtue. And when we arrive at the latter understanding we overcome the contradictions found in the first view. For in the apparent view evil seems to be rewarded, while virtue is punished, in the normal course of life. The object of Plato is thus to convince that the just life in preferable to the unjust. As in all the dialogues of Plato, the argument is presented as that of Socrates, and in which the Athenian philosopher systematically overcomes all possible objections to the proposed thesis. Republic is possibly the most elaborately presented argument of Plato, and is also the longest. This essay argues that all the objections raised, by the friends and acquaintances of Socrates, regarding the principle proposition stated above, are answered comprehensively. Evidence seems to contradict the claim of Socrates that the just life is always to be preferred, and this is the principle objection raised by all detractors. In Book I the objection is raised by the rich host Cephalus, and by the cynical Thrasymachus. Cephalus is not confrontational, but merely smug in his conviction that wealth has allowed him to practice virtue. Socrates confounds him by asking whether he would return a lethal weapon to its rightful owner when it is certain that he is not in the right frame of mind and will commit mischief with it. Thrasymachus is intolerant of the dialectical method of Socrates, and demands a positive answer to the question of what justice is. He himself volunteers the positive opinion that justice is the interest of the powerful. Socrates makes the argument that no act is in the interest of the powerful, but is necessarily in the interest of the weaker. For example, the potter makes pots for those who have no inkling of the art of pottery, but would nevertheless like to use one. The potter (the strong) is successful if he can satisfy the non-potter (the weak). Since justice must be equated with success, the just act is committed in the interest of the weak. By a similar argument, the just act cannot inflict harm, neither to the just subject, nor to the recipient of justice, and in this way Socrates refutes the other claim of Thrasymachus that the unjust are happy, while the just suffer. This is the substance of the argument the Glaucon and Adeimantus have so far absorbed, and are only partially convinced by. They remain in the company after Thrasymachus and Cephalus have departed, and are the principal agents to take the argument forward. They proceed to raise the same challenge of Thrasymachus, but in a less confrontational way, and with an earnest inclination to find out. Socrates’ conclusion that the just are rewarded while the unjust destroy themselves seems to them to utterly contradict plain evidence. Glaucon cannot accept that acts of justice are desired â€Å"both for their own sake and for the sake of their results† (Plato 45). Everyone knows, he suggests, that the virtuous act is undertaken with a dread of unpleasant consequences. He puts forward a picture of two extremes; on the one hand there is the rich hypocrite who the world recognizes as virtuous, and on the other the poor and virtuous man who is also castigated by society as evil. This is not far removed from reality, and Glaucon pleads where the benefits of justice and virtue are in view here. Adeimantus stresses the same point, going further to quote the poets who maintain â€Å"that honesty is for the most part less profitable than dishonesty; and they are quite ready to call wicked men happy†¦Ã¢â‚¬  (Ibid 53). Socrates at this point brings forward the crux of his argument – it is a ploy to consider the macrocosm before the microcosm. Justice and virtue must prevail in the Republic before it is possible at the atomic level of the individual. If the Republic is just, then its virtues will be far more visible than it would be in the case of the individual, and this due to its size. The workings of the state are more open to examination then the workings of the soul. In this wise Socrates is prepared to embark on an epic reconstruction of the Republic. Much of this discussion in phrased in terms of â€Å"should be†, but it is important that we remember that it is not political science which Plato is attempting. The Republic is put forward only as a mirror to the soul. It is phrased in terms of â€Å"should be† because justice is the quest, and the just Republic is necessarily constructed on what ought to be. Once justice is located here, and recognized, it throws invaluable light on the corresponding map of the soul. In the end Glaucon and Adeimantus are convinced that there is justice in the Republic. Each step in Socrates’ argument is built on the idea that the unjust, as a league, are incapable of any constructive effort. Even while refuting Thrasymachus, Socrates has argued that the unjust are against both their own kind, and their opposite kind (the just), while the just, at the very least, are in favor of the just. Therefore, all that is constructive and beneficial stems from the virtue of the just. On this crucial argument Socrates bases his reconstruction, and therefore justice is seen to prevail in every facer of the Republic. What exactly this justice is Socrates confesses not to know, yet there are three other qualities that must precede it – wisdom, courage and temperance. Each member of society has a requisite knowledge which answers a calling in life, and which is necessary for survival. The sum of such atomized knowledge is the wisdom of the state. The highest calling of all is that of the guardians of the state, and in them is the greatest wisdom, for they guide all others and thereby secure the greatest good. In particular, they determine the education, and they censor the arts, knowing what is conducive to the whole. Courage is in the defenders of the state. Temperance in distributed throughout society, for everyone must know the right measure of things. Socrates argues that both wealth and poverty are detrimental to the artisan. Wealth makes him inattentive to his art, while in poverty he cannot afford the means to practice. Therefore, the circumstances that prevail in a healthy Republic forces temperance on one and all. If this is a just Republic, argues Socrates, where justice, wisdom, courage and temperance prevail, than justice must be that which is left after wisdom, courage and temperance have been extracted from the whole. Having identified justice in the macrocosm, Socrates goes on to find its correspondence in the microcosm, which is in the soul of man. He distinguishes two types of knowledge, one guided by the rational principle, the other following the appetites, or the gratification of the five senses. Just as the higher wisdom of the guardians in the state guide the knowledge of all others, so the rational principle of the soul controls the appetites, and this makes for the wisdom of the soul. In the case of the Republic it has been shown that if each individual is allowed to function properly in his own calling then this constitutes justice in the wider body politic. Similarly, when the rational principle of the soul guides every facet of the human to function properly, then not only has the individual attained to justice, but also to health, for then each part is in harmony with the other and there is no discord. In this state justice, wisdom, courage and temperance prevail together, and as in the case of the Republic, justice is that which remains after the other three. We call this psychic justice, because we do not see it for itself, but only discover its existence after examination of the human psyche. It is not possible to refute the existence of psychic justice, and all the objections raised against it have been answered completely by Socrates. It is only a question of how worthy one considers it to be. It is not only a question of following the argument, but also of perceiving the inner import of it. Socrates therefore provides three answers to the same question, suited to the attitudes of the questioners. Cephalus must only be disturbed from his smug righteousness. The confrontational Thrasymachus can only be refuted with hard logic, for he cannot be made to comprehend. In Glaucon and Adeimantus, however, Socrates senses a desperate willingness to learn. â€Å"[T]here is something truly divine in being able to argue as you have done for the superiority of injustice,† he tells them, â€Å"and remaining unconvinced by your own arguments† (Ibid 58). The analogy of the Republic is introduced only to answer this honest query. In effect it is the same answer arrived at as the previous two, but nevertheless is special because it allows scope for inner comprehension. This is what Glaucon and Adeimantus come to in the end, and it is far more worth while to them then to merely follow logic. Of course appearances will continue to deceive, and Socrates maintains throughout that he still does not know what justice is. But if the only acquisition is a strengthening of faith in the higher justice, then the gain is substantial. To conclude, Plato introduces the concept of psychic justice, the purpose of which it to contradict the popular notion that the wicked and unjust reap the fruits of the world, while the just are easy prey for the evildoers. He introduces the analogy of the Republic, which is presented as the macrocosm that mirrors the microcosm that is the soul of man. In this way he identifies the justice that prevails in the Republic, and then finds the counterpart justice in the soul of man. In my opinion, psychic justice is to be considered above the apparent notions of justice, because appearances deceive. Plato raises his argument on the essential considerations of the human soul, and it is thus irrefutable.

Is There a Valid Test of Herzberg’s Two-Factor Theory? Essay

Department of Behaviour in Organisations, University of Lancaster; on study ieavefrom the Department of Psychology, University of Melbourne There are several ways of stating Herzberg’s two-factor theory of motivation and each version can be tested in various ways. Those who defend the theory argue that researchers who fail to find support for the theory have usually departed from the procedures used by Herzberg. There have been variations in methods of gathering data, categorizing the responses, and analysing the results. These variations may be justified on the grounds that the strength of any theory lies in its logic and in its ability to withstand deviations from a set method. Some tests of Herzberg’s theory are more likely to produce support than others. This was confirmed in a study of London bus crews. However it can be argued that there is more than one valid test of Herzberg’s two-factor theory, though some of these are likely to produce contradictory res ults. The Herzberg theory, or two-factor theory of motivation or Motivator-Hygiene (M-H) theory, has given rise to a mass of investigations and experiments in industry and in many different types of organizations. Results do not always support Herzberg; in fact, only about one in three do so. Donald Hebb once said that when it is a question of survival, theories are like women—fecundity is more important than purity. M-H theory has certainly been very fertile—more so perhaps than any other theory in applied social psychology. Many industrial psychologists have not only survived but indeed thrived on the theory. The fecundity of the theory is not in doubt but its purity certainly is highly suspect. WHAT IS THE THEORY? The theory is in two parts, each of which can be stated in several ways. Part 1 says that job factors can be separated into two quite distinct sets: the first set consists of factors which contribute to job satisfaction and rarely if at all to job dissatisfaction; these factors are called ‘Motivators’. The second set consists of job factors which contribute to job  dissatisfaction and rarely if at all to job satisfaction; these are the ‘Hygienes’. Consequently job satisfaction and dissatisfaction are separate dimensions and not the two ends of a single dimension. This is a flat contradiction of the traditional view in psychology that satisfaction and dissatisfaction constitute a single dimension. The first difficulty with the theory in practice is that the data usually include a proportion of responses which do not fit this pattern. Some Motivators contribute to dissatisfaction while some Hygienes contribute to satisfaction. Within-factors reversals are far from rare and sometimes outnumber responses in the expected direction. These incongruent responses are attributed to sampling error, which of course is begging the question—rejecting inconvenient data in order to save the theory. The analysis then takes the form of a relative comparison—for Motivators we   predict more satisfaction than dissatisfaction, and for Hygienes we predict more dissatisfaction than satisfaction and test for significance accordingly. What investigators fail to point out is that in doing this they are really reformulating the theory to fit their facts. The revised theory now says, in effect, that Motivators contribute more to satisfaction than to dissatisfaction while Hygienes contribute more to dissatisfaction than satisfaction. This is reasonable but it makes nonsense of the claim that satisfaction and dissatisfaction are separate dimensions. In fact it supports the traditional view of the single continuum; different job factors produce ranges of satisfaction-dissatisfaction which are to be found at different positions on the same continuum. Part 2 of the theory is also in two parts. First: paying more attention to Motivators (intrinsic job satisfaction or higher order needs) will increase satisfaction but will not affect any dissatisfaction with the job; or, alternatively, improving Motivators will improve organizational efficiency as shown by higher productivity, better quality, better attendance and punctuality, lower labour turnover†¦ in short, by improved performance. Second: paying more  attention to Hygiene factors (extrinsic job satisfaction or lower order needs) will decrease dissatisfaction but will not increase overall satisfaction; or alternatively, there will be no improvement in performance—on the contrary, taking costs into account there will be a lowered organizational efficiency because improving Hygienes will cost the organization more money. Notice that for each part of Part 2, i.e. as regards both Motivators and Hygienes, there are alternative predictions. Increase of satisfaction or decrease of dissatisfaction are both theoretically trivial extensions of Part 1 of the theory; trivial in that they say no more than is already contained in that model. To be fair to the M-H practitioners they do not rest their case on this alternative; they are concerned only with the effects on performance and organizational efficiency. Job satisfaction is either a by-product or a step towards better efficiency. This may tell us something about the value system in which they operate but it in no way detracts from the validity of this method of testing their theory. One problem must now be faced. Does Part 2 of the theory depend on Part 1? According to House & Wigdor (1967, p.385) if the satisfaction-dissatisfaction dichotomy is false then Part 2 is ‘highly suspect’. I would argue that if Part 1 is false then Part 2 is irrelevant or must be argued on other grounds. If and only if Part 1 is true, then Part 2 can be tested using the concepts established by Part 1. Another serious difficulty for testing the validity of the theory is the fact that both parts stand on two legs. In Part 1, one leg identifies Motivators while the other identifies Hygienes; in Part 2 one leg predicts the effects of increasing the potency of Motivators while the other leg deals with changes in Hygienes. Does the theory claim that each part can stand on one leg at a time? If one investigator confirms the Motivator leg but not the Hygiene leg, does Part 1 of the theory stand or fall? And if another investigator follows with the opposite result, confirming Hygienes but not Motivators, does this increase or diminish our confidence in the theory? Similarly for Part 2 of the theory. In any case, testing the effect of putting more weight on the Motivators is a dubious procedure if this is the only change. The effects are not really surprising. The relative ineffectiveness of spending resources on Hygienes, which is what the theory also predicts, may surprise industrial welfare advocates but not cynical managers. In general terms, statements describing the theory are superficially similar and do not differ greatly from the way set out above. For instance: Whitsett & Winslow (1967, p.393) in explaining M-H theory say ‘dissatisfaction and those factors that contribute to dissatisfaction are separate and distinct from those factors that contribute to satisfaction. Satisfaction is not opposite from dissatisfaction for they operate on separate continua†¦ This is different from traditional thinking†¦Ã¢â‚¬â„¢ As regards Part 2, House & Wigdor (1967, p.371) say ‘The second major hypothesis of the dual-factor theory of motivation is that the satisfiers are effective in motivating the individual to superior performance and effort, but the dissatisfiers are not’. Later they add (p.373) ‘If the dual-factor theory were correct, we should expect highly satisfied people to be highly motivated and to produce more’ which as they point out does not square with the evid ence. But though general statements are similar, precise statements, if made at all, are usually inconsistent or at variance with each other. Sometimes there is no argument—an author assumes that his understanding of the theory is the same as that of others. Or the research design indicates an underlying interpretation of the theory which may be similar to or quite different from that of another study which the author is supporting or refuting; but authors seem to be unaware of this. Arguments about what the theory says may be unspoken and have to be inferred. However, sometimes interpretations of the theory are set out in a way that makes possible comparisons with other interpretations. For example. House & Wigdor (1967) include a rank order of importance for the Motivators and for the Hygienes as part of the theory. This reflects the infiuence of Maslow upon Herzberg and may be a reasonable interpretation of Herzberg’s intention. On the whole it seems an unnecessary refinement that makes for extra complications when testing validity. Whitsett & Winslow (1967) accuse Burke (1966) of ‘A unique misinterpretation of the M-H theory . . . since M-H theory makes no claim that there should be  any fixed order of importance among either motivator or hygiene factors’ (p.41O). As it happens Burke makes no such claim either. Is overall job satisfaction part of the theory? Not according to Whitsett & Winslow (1967) who say: ‘One of the most common and persistent misinterpretations of the Motivation-Hygiene (M-H) theory is the attempt to use measures of overall job satisfaction to make statements purporting to be derived from the theory. The theory does not, and purposely does not, make statements about overall job satisfaction’ (p.395). In stating that job attitudes must be looked at twice (p.396) they are emphasizing Herzberg’s procedure of conducting separate sets of interviews for good critical incidents at work (revealing satisfaction and hence Motivators) and for bad critical incidents (revealing dissatisfaction and hence Hygienes). Perhaps the most systematic attempt to sort out what the theory really says was made by King (1970) who identified five distinct versions of Part 1 of the theory. Some versions are stronger than others because they entail them. King is not always sure that Herzberg was aware of these versions or which of them Herzberg was claiming to support. King classifies the evidence according to whether it is irrelevant or relevant to these theories, and then subdivides the relevant studies into those which support and those which refute any of thesefivetheories. Table 1 sets out King’s five distinct versions of Herzberg’s two-factor theory.